rockin around the christmas tree video happy

My listenership on streaming goes very high around this time of year, since having my first Christmas song out four years ago.”Ĭonrad Withey runs Instrumental, a company that analyses data from streaming services and social media to spot musical trends. But the idea of having a mood-based playlist that is part of your life is a very powerful thing for an independent artist.

“It’s unlikely you’d put on a mood-based playlist if you’re a record nerd, and that’s fine.

“Through streaming, the casual listener has moved on to mood-based listening,” he explains. “Lots of independent artists who have ended up on one of these Christmas playlists can have a semi-viable career as a musician,” says Jamie Cullum, who has just released The Pianoman at Christmas – The Complete Edition, an expanded version of his album from last year. These revolutionary effects of streaming on Christmas music can’t be overstated. Lots of artists who have ended up on one of these Christmas playlists can have a semi-viable career as a musician Jamie Cullum Certainly, she now puts on Christmas shows every year, modelled after old TV variety shows, complete with present-clutching kids scampering across the stage. Quite how much money the song has generated for Carey is uncertain, but last year George Howard, associate professor of music business and management at Berklee College of Music, estimated that she was likely earning $10m a year from it. (In second place was Brenda Lee’s Rockin’ Around the Christmas Tree with a comparatively paltry 193m plays.) In 2019 alone – when it reached No 1 in the Billboard chart 25 years after its release – it had 309m streams across all platforms in the US. It has risen up the UK and US singles charts faster than ever during the past two years as listeners reach for festivity amid the bleakness, resulting in startling figures: the first holiday song to be certified diamond (that’s above platinum) more than a billion streams on Spotify. It’s a song so big that it’s pretty much an industry all of its own. The first track on the first playlist is Mariah Carey’s All I Want for Christmas Is You. Spotify alone has 44 different options on its Seasonal Playlists page – leaving aside the vast number compiled by users – offering you hits, carols, punk, jazz, Disney and metal among many other genres. Christmas music has always done well – in Nick Hornby’s novel About a Boy, one of the characters lives off the royalties from a festive hit – but in the internet age it has assumed a new importance thanks to playlists on streaming platforms. This tactic has become bigger business than ever.

Rockin around the christmas tree video happy